European Launch for Savanta MillionaireVue Omnibus

Next15 insight subsidiary Savanta has rolled out its MillionaireVue quarterly omnibus in six European markets - France, Germany, Italy, the Netherlands, Spain and Switzerland.

Created in 2019, Savanta aims to combine the deep specialist expertise and tailored, client-first approach of a smaller agency with the resources of a larger firm. The company's MillionaireVue gathers data from more than 500 validated millionaires across the UK, USA and China, and now more than 350 validated millionaires across Europe, in order to provide luxury brands with access to high net worth audiences.

Users can buy questions on the omnibus to gain insight on market intelligence, audience understanding, brand performance, marketing performance, and customer acquisition and retention, relating to participants with more than $1m or £1m of investable assets. Sample is stratified to reflect wealth distribution in each market.

David Barks (pictured), Senior Director, Wealth - Financial Services at Savanta, comments: 'MillionaireVue, is a unique omnibus giving brands access to hard-to-reach audiences and get the answers they need to provide understanding and make better decisions. Expanding our omnibus survey into Europe is an exciting opportunity to further help brands obtain data quickly and cost effectively in six additional markets as we continue to grow our offer'.

Web site: www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.