DoubleVerify Launches DV Marketplace Suite Toolkit

In the US, digital media measurement, data and analytics platform DoubleVerify (DV) has launched a toolkit to enable supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement brand safety, fraud, viewability and contextual controls.

Acquired by private equity firm Providence Equity Partners in 2017, DV offers MRC-accredited software that verifies the quality and effectiveness of digital ads. The firm's new DV Marketplace Suite provides a quality measurement and analytics solution that can be used by platforms to help maximize revenue and inventory quality. Its combination of pre-bid controls and post-bid insights are designed for supply-side and demand-side platforms that are looking to grow business with advertisers and publishers alike.

The suite offers fraud protection in the form of combined pre-bid avoidance and post-bid measurement; viewing measurement across all inventory with insights based on MRC-accredited measurements. In addition, the suite enables platforms to use DV's contextual classifications, to package contextual segments of inventory. The launch includes availability of DV's Brand Safety Floor, a solution that aligns with the standards established by the Global Alliance for Responsible Media (GARM).

Steven Woolway (pictured), EVP of Business Development, comments: 'With the launch, we are creating a solution that addresses the emerging need for brand safety insights that are aligned with industry standards. DV Marketplace Suite is the only solution that holistically addresses pre-bid and post-bid brand safety, fraud, viewability and contextual challenges all through a single integration.'

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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