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Digital media measurement specialist DoubleVerify (DV) has expanded its partnership with media giant NBCUniversal, to provide program-level measurement solutions across OTT devices, including CTV. More
Digital media measurement and analytics firm DoubleVerify (DV) has enhanced its solutions for measuring and protecting clients against 'Made For Advertising' (MFA) content online, promising them the ability to 'optimize media investments, by carefully balancing brand protection and campaign scale'. More
Digital media measurement company DoubleVerify (DV) has promoted Jack Smith to Chief Innovation Officer, and brought in Alex Valle to fill Smith's previous role as Chief Product Officer. More
Digital media measurement company DoubleVerify (DV) has announced key hires in Europe as it expands across the EMEA region. Lisa Mahfud joins as Business Director in the Netherlands, Daniele Maccarrona in Italy and Kenny Spangberg in Sweden. More
Digital media measurement and analytics platform DoubleVerify (DV) has launched its DV Publisher Suite in Japan, promising publishers and brands the tools and insights to improve ad delivery, enhance inventory quality and drive performance. More
Digital media measurement, data and analytics platform DoubleVerify has announced third quarter results, with revenue up 28% to $144.0m, and adjusted EBITDA of $45.7m. More
Digital media measurement and analytics provider DoubleVerify (DV) has announced a partnership with grocery tech company Instacart, allowing advertisers to verify media and optimize performance across the platform. More
Digital media measurement and analytics platform DoubleVerify (DV) has expanded its brand safety and suitability solution, allowing advertisers to monitor and avoid MFA (Made for Advertising) sites, and identify MFA content. More
In the US, digital media measurement software and analytics firm DoubleVerify (DV) has agreed to acquire AI-powered digital campaign optimization specialist Scibids Technology, in a cash and stock transaction valued at $125m. More
US-based digital media measurement and analytics platform DoubleVerify (DV) has expanded its media quantity authentication service to YouTube Shorts, Masthead and In-feed Video formats. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has extended its partnership with Meta, to enable media measurement and help maximize advertiser performance on Meta's Facebook and Instagram Reels. More
Digital media measurement, data and analytics platform DoubleVerify (DV) is launching business operations in Indonesia, the Philippines and Vietnam, promising more local support for a growing client base across Southeast Asia. More
In the US, digital media measurement, data and analytics platform DoubleVerify (DV) has launched a toolkit to enable supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement brand safety, fraud, viewability and contextual controls. More
Digital media measurement and data platform DoubleVerify (DV) has added programmatic pre-bid attention optimization segments to its performance solutions, enabling brands and agencies to identify inventory by 'high attention'. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed Daniel Slotwiner as Senior Vice President of Attention, overseeing product innovation, go-to-market strategy and commercialization activities, and the development of industry research and performance insights. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has appointed long-time Ebiquity exec Laetitia Zinetti as Regional Vice President for Southern Europe (France, Italy, Spain, Portugal and Greece), leading the company's growth across the region. More
Digital media measurement, data and analytics platform DoubleVerify (DV) has launched what it claims is the 'first ever' scalable solution to verify viewability on Connected TV (CTV). More
Digital media measurement, data and analytics platform DoubleVerify (DV) has expanded its partnership with Twitter, to enable advertisers to verify and analyse the quality of their US-based advertising campaigns on Twitter's home timeline. More
In the US, digital media measurement firm DoubleVerify has received Media Rating Council (MRC) accreditation for its DV Authentic Attention analytics and performance solution. More
US-based digital media measurement and analytics firm DoubleVerify (DV) and video hosting service TikTok have expanded their partnership, to offer advertisers post-campaign brand safety and suitability measurement. More
Nielsen will report viewing figures for streaming pioneer Netflix in the US, via the former's Digital Ad Ratings (DAR) product, beginning early next year. Verification services DoubleVerify and Integral Ad Science will also be on hand to ensure the streamer's new ads are delivered appropriately. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has launched the DV Attention Lab, to help advertisers optimize campaign performance using data on ad engagement and ad exposure. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has appointed former Quantcast exec Carolyn Watt as Vice President of Global Client Partnerships, based in London. More
Digital media analytics provider DoubleVerify (DV) is the first company to receive Media Rating Council (MRC) accreditation for third-party calculation and reporting of YouTube video viewing, for desktop and mobile using Google's Ads Data Hub (ADH). More
In the US, digital media measurement and analytics provider DoubleVerify (DV) has received accreditation from the Media Rating Council (MRC) across its suite of programmatic targeting services. More
Comscore is partnering with digital media measurement, data and analytics provider DoubleVerify (DV) to develop a cross-platform media quality verification and audience measurement solution. More
In the US, digital media measurement and analytics firm DoubleVerify (DV) has announced that Chief Operating Officer Matt McLaughlin plans to step down in the summer, after more than a decade in the role, to 'start a new phase in life'. More
Connected TV ad delivery and measurement platform Innovid and digital media measurement and analytics firm DoubleVerify (DV) have expanded their partnership, to offer advertisers an automated way to maximize their video investments across all screens, including CTV. More
US-based digital media measurement, data and analytics firm DoubleVerify (DV) has added long-time American Express exec Rosie Perez and former GoDaddy CEO Scott Wagner to its Board of Directors. More
Digital media measurement platform DoubleVerify is to acquire European ad visibility analyst Meetrics in an all-cash transaction, amount unspecified, expected to close this quarter. More
Digital media measurement and analytics specialist DoubleVerify has identified and 'neutralized' an advertising fraud scheme called 'SmokeScreen', which causes screensavers to hijack CTV (Connected TV) devices to generate impressions, even when screens are off. More
In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has received MRC accreditation for its video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has hired former LiveRamp exec Mimi Wotring for a newly created role, SVP Publisher Sales & Client Services. More
Shares in ad verification and measurement software firm DoubleVerify (DV) jumped 33%, following yesterday's first day of trading on the New York Stock Exchange. Funds from the initial public offering (IPO) will help drive global expansion, product development, and acquisitions. More
US-based digital media measurement and analytics firm DoubleVerify (DV) has appointed former Nielsen SVP Doug Campbell as Chief Strategy Officer. More
In the US, the Media Rating Council (MRC) has accredited marketing measurement software and analytics firm DoubleVerify (DV) for its measurement and reporting of impressions and viewing for display / video ads on Facebook and Instagram. More
In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has raised $350m in a new investment round, which it will use to purchase shares from existing shareholders and to support growth in the business. More
US-based digital media measurement software and analytics specialist DoubleVerify (DV) has hired former GroupM exec Jack Smith for the newly created role of Chief Product Officer, Demand Solutions. More
US-based digital media measurement software and analytics specialist DoubleVerify (DV) has expanded to India, where it has appointed Nachiket Deole, to lead business operations in the region. More
In New York, digital media measurement software and analytics specialist DoubleVerify (DV) has appointed former Nielsen exec Mark Zagorski as Chief Executive Officer. He will join on July 21st, and replaces Wayne Gattinella who left in March to become CEO of R&D start-up DeBogy Molecular. More
Digital media measurement software and analytics provider DoubleVerify (DV) has opened an office in Japan, and appointed former Google director Takashi Takeda to launch and lead the business. More
In the US, marketing measurement and analytics software firm DoubleVerify (DV) has been granted continued accreditation by the Media Rating Council (MRC) for its desktop, mobile web and mobile in-app measurement across a number of areas. More
Marketing measurement software and analytics firm DoubleVerify has acquired digital video tech company Zentrick, which it says will help scale its solution for advertisers and publishers. More
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