Savanta Launches BrandVue Wealth in UK

Next15's data, MR and advisory company Savanta has launched an audience and brand tracker tool called BrandVue Wealth, in the UK, capturing the views, insights and trends of 2,000 of the country's highest earners each year.

Created in 2019, Savanta aims to combine the deep specialist expertise and tailored, client-first approach of a smaller agency with the resources of a larger firm. The company's BrandVue solution captures data across marketing and company performance, covering reputation topics, including market intelligence, audience understanding, brand and marketing performance, and customer acquisition and retention.

In April, Savanta rolled out its MillionaireVue quarterly omnibus in six European markets, to provide luxury brands with access to high-net-worth audiences. With its new BrandVue Wealth tool, the company tracks 60 wealth management brands, and the current and future wealthy individuals from sources including entrepreneurs, senior managers/directors in large and medium business, and professional services. The solution provides brands with market research and analysis across over 50 KPIs, and its dashboard delivers industry trend reports on exactly what drives brand performance among targets - the future wealthy.

David Barks (pictured), Senior Director, Wealth - Financial Services, comments: 'Many of our clients are getting more and more sophisticated in their targeting of those coming into wealth. By tracking the top 3% of the UK's highest earners each year, we can provide in-depth market research and analysis, to inspire investment, and advise brands how to truly engage with their key targets.'

Web site: www.savanta.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.