Ipsos Launches FastPack Pack Screening Tool

Ipsos has launched a pack screening tool called FastPack, grounded in behavioural science and promising results in as little as four hours. The tool is currently available on the global group's self-service online MR platform Ipsos.Digital, in the US, the UK, Australia, India and South Africa.

FastPack screens and evaluates product packaging, and is part of Ipsos' suite of Innovation solutions, which cover concepts, claims, varieties, names and visuals. With the tool, businesses can prioritize their pack designs through gamified scenarios beyond the shelves, simulating the 'swift and shifting decisions' consumers make in today's environments.

Now on Ipsos.Digital, the solution is accessible to businesses of all sizes, with offerings from DIY to full-service globally with Ipsos account teams. Virginia Weil (pictured), Ipsos Innovation Global Service Line Leader, comments: 'FastPack on Ipsos.Digital is an integral step towards our mission to accelerate the innovation journey with end-to-end solutions that enable clients to bring new products to market with confidence'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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