Ipsos.Digital Rolled Out in Fourteen APAC Countries

Ipsos has launched its self-service, end-to-end online market research platform Ipsos.Digital in fourteen markets in Asia.

The platform, officially launched in November 2019, is already live in Australia and 25 other markets worldwide, and will now be available in Singapore, Malaysia, the Philippines, Indonesia, Vietnam, Thailand, India, Taiwan, South Korea, Japan, China, Hong Kong, China and New Zealand.

The platform promises clients 'fast, high-quality data' combined with 'the best of science, technology and know-how', and includes access to Ipsos' fully integrated online panels of consumers, as well as expert teams when needed. Solutions include DIY tool FastFacts, innovation tester InnoTest, and Creative|Spark / Creative|Spark Digital - for 24-hour turnaround creative assessment.

Yang Kil (pictured), the firm's Chief Growth Officer, APAC says the platform is 'a revolutionary step for us', adding: 'It reflects our commitment to outstanding research quality and turning data into actionable insights. In an ever-growing DIY market, we bring a unique alternative that combines technology with state-of-the-art knowledge and applies our principles of 'security, simplicity, speed and substance'.

Ipsos.Digital CEO Andrei Postoaca comments: 'The digitalisation of market research, like that of most industries, has risen significantly over the last few years. The global pandemic has accelerated this trend, making the ambitious vision of the democratisation of market research a reality. We are delighted to launch our digital platform in Asia'.

The division is online at www.ipsos.digital .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.