2CV Unveils New Data Collection and Analysis Tools

UK-based consumer and B2B researcher 2CV has launched three AI-assisted research solutions, covering chatbot surveys, analysis and qualitative probing.

2CV is part of Digital Technology Advisory Group (DTAG), acquired a year ago by private equity firm Vespa Capital. Headquartered in London, it has additional offices in Los Angeles, San Francisco and Singapore. The firm says it has been exploring applications of AI for a number of years, 'curating best-in-class tools and techniques after experimenting at-length to ensure quality standards are maintained'.

The new solutions are Talkbot, which provides Chatbot surveys using conversational AI to deliver generative probing, creative & projective exercises and in-built AI-assisted analysis; Insight.AI, tools for speeding up the thematic analysis of unstructured data; and SmartProbe, which taps conversational AI to unlock additional qualitative depth within traditional surveys via generative AI probing. Talkbot and SmartProbe have been launched through a partnership between 2CV and conversational AI company Nexxt Intelligence | inca.

CEO Tim Blandford (pictured) comments: 'We are very excited to share this suite of tools. We believe the future of research lies in hybrid approaches that leverage the best of AI. We are constantly seeking ways to innovate in research. When used correctly, AI presents a wide range of opportunities to help us enhance our existing methodologies and processes while ensuring we continue to deliver exceptional quality work to our clients;.

The company is online at www.2cv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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