Suzy Launches AI-Powered 'Qual Analysis' Solution

New York-based consumer insights tech firm Suzy has launched an AI-powered tool called Qual Analysis, providing enterprise brands with rapid insights through transcripts and project summaries.

With integrated quant, qual and audiences in a single research cloud, Suzy says its qualitative offering enables researchers to uncover the underlying motivations behind quantitative data. The firm provides various options, including video open ends, one-on-one interviews, remote focus groups, and in-home usage testing. Live responses are generated in just a few hours for asynchronous input, or in less than 72 hours for live interviews.

The new Qual Analysis tool enables brands to back up findings with supportive quotes, timestamped for easy reference. Summaries can be filtered by cohorts, to enable brands to focus on their most relevant data points.

Separately, Suzy has partnered with Market Research Institute International (MRII) to develop a course covering qualitative research basics, and is also launching a number of new courses. Chief Customer Officer Katie Gross (pictured) claims: 'Now, enterprise brands can find the 'why' behind the 'what' faster and with more granularity than ever thanks to Suzy's AI-powered Qual Analysis. Additionally, our new certified course, in partnership with MRII, empowers teams to truly understand how qualitative research works'.

Web site: www.suzy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.