iSpot Accredited for National Ad Occurrence Reporting

In the US, real-time television ad measurement firm iSpot has received its first Media Rating Council (MRC) accreditation, for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks.

iSpot's proprietary platform provides a complete view of TV ad activity across national, local and OTT services, enabling brands to measure attention to ad creative and connect ad exposures to business outcomes. Last year the firm became the first measurement company certified by NBCUniversal for use as currency in the purchasing of national ad campaigns, following criticism of Nielsen by its TV industry clients.

iSpot introduced its real-time system for TV ad cataloging in 2012, and says the accreditation helps buy- and sell-side agencies reconcile data around pod placement, competitive juxtaposition and daypart, program and frequency commitments.

George Ivie (pictured), MRC Executive Director and CEO, comments: 'Congratulations to iSpot for successfully completing its initial foray into the MRC's accreditation process, which will help to drive additional value to its customers. iSpot's newly accredited ad occurrence reporting helps to serve a crucial market need, and users can now have assurance that it meets the high bar necessary to achieve MRC accreditation'.

Last week, iSpot was granted conditional certification by the US Joint Industry Committee, alongside Comscore and VideoAmp; and earlier this month, the company acquired TV ad impact measurement company 605.

Web sites: www.ipsot.tv and www.mediaratingcouncil.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.