Cross-media measurement initiative the US Joint Industry Committee (JIC) has announced that following a 'rigorous RFI scoring process' it has granted conditional certification to Comscore, iSpot and VideoAmp.
The JIC was Launched in January by OpenAP, along with Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery and the VAB. Its task is to create a certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfront. A few months after the launch Nielsen said it would not be participating in the JIC , unless the body addressed concerns in areas including methodology, missing platforms, Nielsen IP, and the JIC's relationship to the MRC.
Following the public release of the JIC's Scoring Rubric in June a subcommittee, with equal representation of buyers and sellers, entered a scoring process to evaluate all RFI responses from participating measurement companies. As part of the process, Comscore, iSpot and VideoAmp were scored to be transactable through the JIC's first stage of analysis, with full certification expected in early 2024 for those who pass the data evaluation.
Currency certification status will be granted on a two-year term spanning the calendar year. Companies will be up for recertification every two years and will be subject to further audit and evaluation to maintain full certification status. Those who receive and maintain full certification status will be granted access to the JIC Streaming Data Service, set to launch in beta next year.
In a statement, the US JIC said: 'We applaud the efforts of all companies who leaned in with the JIC's currency certification efforts and participated in the RFI stage. Throughout the process thus far, it is clear that - while there is still work to be done - we are moving closer to having more currencies that are commercially ready for scalable transactions across both buyers and sellers'.
Web site: www.openap.tv .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.