NIQ Adds TikTok Shop Sales Measurement

In the US, NIQ - once Nielsen's consumer data division - has launched a service measuring sales on social media eCommerce platform TikTok Shop, offering users data on sales volume, value and market share at the brand level.

NIQ says the new offer equips businesses with the tools to optimize sales performance and gain deeper insights into consumer behavior within a fast-growing marketplace, focused around CPG sectors such as beauty products which lend themselves both to visually appealing promotion and display and to influencer marketing.

The new data is available from this month across CPG categories for NIQ clients on both the Rakuten and Omnisales platforms. John Busardo (pictured), SVP and Vertical Lead for Beauty & OTC at NIQ, comments: 'TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it. Our new measurement will provide them with the insights they need to make informed decisions about their TikTok Shop strategies'.

NIQ, previously NielsenIQ, is an Advent International portfolio company with operations in more than 100 markets, and three months ago completed its merger with Germany-based global research and data group GfK. Web site: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.