Launch of Pulsar SEARCH Instant News Discovery Tool

Audience intelligence platform Pulsar has launched a product called SEARCH, promising instant, search engine-style discovery of news coverage on any topic, across media types and languages.

The company has offices in London and Los Angeles, and combines conversational and behavioral signals from the web to help brands understand and target their audiences. The new Pulsar SEARCH features allows communications, PR and marketing professionals to search for news coverage about 'any topic, brand or initiative' worldwide across print, TV online news, radio and podcasts.

The solution offers unlimited usage and a simple keyword search with a range of filters and options to surface key news stories 'in a matter of seconds'. Pulsar says it is 'the first of many new instant data and analytics products' it is working on now, for marketers and communication professionals.

CEO and co-founder Francesco D'Orazio (pictured) comments: 'We are excited to unveil our new instant search product, a game-changer in navigating the vast ocean of global news. This tool enables our users across the globe to effortlessly explore hundreds of millions of news articles in real-time and historically, bypassing the need for complex query setups or data collection processes. This innovation is a testament to our dedication to providing instant, hassle-free access to extensive information, representing a major advancement in Pulsar's offerings within the Public Relations and Communications space'.

The company is online at www.pulsarplatform.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.