Circana Launches 'Engage' Retailer Data Solution

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth.

The firm was formed from the merger of retail data companies IRI and The NPD Group. The Liquid Data technology platform, previously the hub of the IRI offering, integrates and aligns all sales, frequent shopper, media and other datasets to offer insights and action required for brands and/or retail stores. The platform's hundreds of integrated datasets can be further enriched with client data in a tailored private cloud environment.

Engage, which is accessed via Circana's visualisation platform Unify+, offers on-demand analytics; integration of diverse retailer datasets and automated guidance in using them, powered by Circana's Unify+ Genius Script; a turnkey solution with standard data inputs for rapid implementation; and comprehensive analysis with the option to drill down from high-level summaries into 'every aspect of' a retailer's decision-making workflow.

Angelo Massaro (pictured), EMEA Retail Lead at Circana comments: 'In an era marked by limited resources and the rapid evolution of artificial intelligence and machine learning, retailers grapple with the complexity of securely integrating disparate data assets. Liquid Data Engage simplifies this process, emerging as a beacon for retailers to navigate the intricacies of today's dynamic retail environment and enabling them to face challenges head-on'.

Web site: www.circana.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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