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Circana Adds Canadian Foodservice Tracker

Consumer behavior data firm Circana has launched SalesTrack, which tracks brand performance relative to competition on a weekly basis within the Canadian foodservice industry. More

Circana Launches 'Engage' Retailer Data Solution

Consumer behavioral data firm Circana has launched Liquid Data Engage, which allows retailers to manage market performance, category management, loyalty, supply chain, and retail media data assets in one solution, and identify opportunities for growth. More

Circana Restructures Commercial Organisation

Consumer data giant Circana has announced changes to its commercial organisation including the appointment of former CPG sector President Jeremy Allen as Chief Commercial Officer. Tim Bush, currently President, General Merchandise, will retire by the end of the year after two decades at Circana and NPD. More

Circana Buys Golf Retail Data Firm

Consumer data giant Circana, which was formed following the merger of IRI and The NPD Group, has agreed to acquire independent MR firm Golf Datatech, which tracks golf retail activity across the US, the UK, Sweden, France and Germany. More

MikMak Partners with Circana

In New York, commerce intelligence platform MikMak has announced a product upgrade and a partnership with consumer data giant Circana, promising clients data on off-line sales lift from digital marketing, along with help preventing cart abandonment and converting shoppers. More

Circana Partners with The Trade Desk

Consumer data giant Circana has announced an agreement to give clients of marketing tech company The Trade Desk access to its Media Lift solution, providing authenticated audience targeting and multi-retailer measurement. More

Circana and Zappi Team for 'Guided Surveys' Solution

In the US Circana, the company formed from the merger of IRI and the NPD Group, has launched what it describes as its first 'guided survey solution'. Fast Feedback Guided Surveys taps the consumer insights platform of partner firm Zappi and targets 'small to midsize CPG brands'. More

Circana Launches AlwaysOn Analytics

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has launched a solution called 'AlwaysOn Analytics', allowing clients to analyze real-time data using advanced algorithms, to give immediate insights. More

Circana Hires Chief Financial and Growth Officer

Consumer behaviour specialist Circana, formed from the merger of IRI and The NPD Group, has appointed Anne Bramman as Chief Financial and Growth Officer and a member of its executive leadership team. She starts on June 20th. More

Circana Names President, Global Solutions

Circana, recently formed from the merger of consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group, has appointed long-time Ford exec Amy Marentic as President, Global Solutions. She succeeds Nishat Mehta who is leaving after six years with the firm. More

Merged IRI and NPD Become 'Circana'

In the US, recently merged consumer data and insights firms Information Resources Inc. (IRI) and The NPD Group have named the combined company 'Circana', which CEO Kirk Perry says conveys the business's 360-degree, full-circle understanding of the consumer and market. More

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