Partnership for Realeyes and Veritonic

New York-based audio analytics and research platform Veritonic has partnered with computer vision and attention AI company Realeyes to launch the Audio Attention Report, putting data behind the untapped potential of radio and podcast audio advertising.

Veritonic helps clients research, test and measure the ROI of their audio assets and campaigns before, during and after they run. In October it launched a solution for clients to measure the performance of embedded or baked-in audio ads via pixel-based brand lift measurement on listener ad exposure; in November it extended its long-form content analysis solution to video, and yesterday it launched Brand Lift Pulse, promising better campaign data for smaller players. Realeyes is a specialist in computer vision and attention measurement: its Verify solution - the core of a new partnership with Kantar - uses 'lightweight' facial verification to fight bots and tackle user fraud, while its Vision AI, PreView and XP offerings help clients optimise their advertising strategy.

The report says audio is 'one of the most immersive, affective and effective media channels available' to brands and advertisers today, and justifies far more investment than it gets. Veritonic founder and CEO Scott Simonelli says Realeyes' 'expertise in measuring and categorizing human responses to sound, leveraging the largest culturally sensitive AI training set, perfectly complements [Veritonic's] decade-long refinement of AI-powered audio measurement and optimization solutions' - giving new depth of insight into audiences' cognitive, emotional and physical reactions to ads. Alex Browne, Head of Partner Strategy at Realeyes adds: 'Our work with the Audio Attention Report will provide advertisers with granular and unparalleled performance data that allows them to optimize their audio and podcast ads, and increase their ROI'.

Among its findings, the report flags up the detrimental effects of low volume sound, the presence of 'many competing sonic elements', and poor quality audio, all of which lessen the impact of ads.

Web sites: www.veritonic.com and www.realeyesit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.