New Veritonic Tool Measures Smaller Audio Campaigns

In New York, audio analytics and research platform Veritonic has launched Brand Lift Pulse, an addition to its established Brand Lift solution which it says brings its data to those running campaigns of any size.

Veritonic's platform helps brands, agencies, publishers and platforms to research, test and measure the ROI of their audio assets and campaigns pre-market, in-market and post-campaign. In October, the company launched a solution for clients to measure the performance of embedded or 'baked-in' audio ads via pixel-based brand lift measurement on listener ad exposure, and a month later it followed up by extending its long-form content analysis solution to video.

The new Pulse service gives users actionable data on awareness, favorability, use, intent and recall for any audio campaign, and allows audio platforms and networks to offer this data - historically reserved for larger campaigns - to clients at 'every' spend level and campaign size.

Pulse features demographic segmentation, custom questions, in-platform reporting / data access and best practice, similar to that found in Standard and Custom tiers of Brand Lift.

Founder and CEO Scott Simonelli (pictured) comments: 'At Veritonic, we are firm believers in democratizing access to essential data for audio success, advocating for the principle that every brand, agency, and platform should have the tools they need, irrespective of their size, scale, or investment capacity. Brand Lift Pulse not only levels the playing field, but also empowers every player incorporating audio into their marketing strategy'. CRO Korri Kolesa adds: 'Brand Lift Pulse goes beyond the conventional focus on bottom-of-the-funnel metrics, providing comprehensive support for brands seeking a holistic understanding of their impact. Similar to how the advent of attribution transformed the advertiser mix in audio, we are now witnessing brand lift spearhead the next era of confidence in the medium'.

Web site: www.veritonic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.