Matrix Freeloaded

US-based magazine audience and multi-media research data specialist Mediamark Research Inc. (MRI) has announced it will offer its subscribers the use of parent company NOP World's LifeMatrix segmentation tool, at no extra cost.

MRI releases data from The Survey of the American Consumer (adults 18+) twice yearly, in the spring and fall, tracking exposure to advertising media and the use of advertised goods and services. Running since 1979, the survey now encompasses 26,000 in-home interviews each year, the biggest survey of its kind.

LifeMatrix is billed as 'the first segmentation tool that is based on consumer values, lifestyles and lifestages'. Its incorporation should enable MRI subscribers to directly link brand strategy to marketing implementation and media planning. According to Kathi Love, President and CEO of MRI, its incorporation into the MRI subscription is 'a natural extension of our commitment to make the insights gained from our Survey of the American Consumer ever more meaningful, more actionable and more profitable for our clients'.

MRI's web site is at www.mediamark.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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