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Shuttered media measurement firm Affinity LLC has brought a $20m antitrust action against GfK's magazine audience ratings arm GfK MRI, reiterating its claim that the latter used stolen trade secrets about Affinity's competing product to drive it out of business. More
A suit filed in the US by Tom Robinson and Marianne Grogan, the founders of recently closed media measurement specialist Affinity, claims GfK Mediamark Research & Intelligence (GfK MRI) stole trade secrets while in the midst of acquisition talks, and proceeded to drive their firm out of business. More
Online measurement specialist comScore and magazine ratings provider GfK MRI have partnered to develop a new product linking Americans' online media habits with print readership and other media consumption data. More
Starch Research Services Ltd and GfK MRI have announced the launch of a new syndicated service, GfK MRI StarchMetrix, which gives ROI metrics for ads appearing in Canadian consumer magazines. More
GfK MRI's print ad effectiveness division Starch Advertising Research is to track consumer readership of ads that appear in US Spanish-language publications from next January. More
In the US, GfK MRI is implementing a change in its in-person, in-home consumer surveys to augment its data on readership of printed magazines with readership on every type of digital platform. More
In the US, GfK MRI has released 'Granularity' - a system for inputting weekly, local magazine readership data into marketing mix models to determine the impact that individual advertising media has on sales. More
In the US, GfK MRI is set to roll out an enhanced Internet-based magazine optimizer, to enable media planners to calculate the potential reach of print schedules based on readership of print ads, as opposed to overall readership of magazine titles. More
GfK subsidiary Starch Advertising Research has announced an enhancement to its database of print advertisements. Tens of thousands of ads are being categorised according to their content, to enable clients to analyse the success of specific creative elements. More
In the US, GfK subsidiary Mediamark Research & Intelligence (MRI) has re-branded as GfK MRI, in a move which it says reinforces its connection with its parent company. More
In the US, GfK-owned MRI and the Media Behavior Institute (MBI) plan to deliver a syndicated, consumer-centric multi-media database using the TouchPoints methodology developed by the IPA in the UK. More
GfK subsidiary Mediamark Research & Intelligence (MRI) is beta testing a new syndicated product that uses magazine sales and marketing data to determine the impact of media allocation and promotional tactics on sales. More
Sustainability specialist Natural Marketing Institute (NMI) and GfK subsidiary Mediamark Research & Intelligence (MRI) have announced the integration of the former's LOHAS consumer segmentation model with the latter's Survey of the American Consumer database. More
GroupM - the management arm of WPP's media agencies - has signed up to use Mediamark Research & Intelligence's (MRI) consumer magazine ad ratings service AdMeasure. More
GfK subsidiary Mediamark Research & Intelligence (MRI) has announced plans to expand the size of the AdMeasure database five-fold making it, the firm says, 'large enough to be a syndicated industry currency for print ad measurement'. More
Publisher Time Inc and media agency Starcom USA are the first to sign up for Admeasure, described by Mediamark Research & Intelligence (MRI) as the ad industry's first-ever ad ratings for major consumer magazines. More
In the US, print ad effectiveness research firm MRI Starch is planning to launch a syndicated ad measurement service which will triple the number of magazine issues it measures in 2009. More
Mediamark Research & Intelligence (MRI) has released new consumer segmentation analysis, which categorizes US adults according to the media in which they prefer to receive advertising messages. More
Nielsen Mobile and Mediamark Research & Intelligence (MRI) have jointly launched a database of consumers' mobile and offline media usage, that will allow mobile media companies and advertisers to better target audiences with their mobile campaigns. More
In the US, GfK-owned media and consumer firm Mediamark Research & Intelligence (MRI) is to acquire sister agency Starch Communications – a firm that specializes in providing marketing intelligence on print ad effectiveness. More
International ad consortium AMIN – the Advertising and Marketing International Network – has appointed GfK-owned Mediamark Research & Intelligence (MRI) as its exclusive provider of multi-media audience, demographic, psychographic and product usage consumer data. More
In the US, the Media Ratings Council (MRC) has created a new code of conduct requiring audience ratings firms to obtain accreditation before launching a new measurement currency into the marketplace. More
In the US, Mediamark Research & Intelligence (MRI) has launched Market-by-Market, a service providing local market versions of its studies on the media usage, lifestyle and product purchasing behavior of US consumers. More
Mobile media measurement firm M:Metrics and multimedia research agency Mediamark Research & Intelligence (MRI) are to combine their US offline and mobile media audience metrics to help agencies and mobile operators better integrate mobile into their cross-media campaigns. More
In the US, GfK-owned Mediamark (MRI) has reported on tests using radio frequency identification (RFID) technology as a means of measuring magazine readership in public waiting rooms. More
GfK-owned media and consumer research agency Mediamark Research has been re-branded as Mediamark Research & Intelligence, but will still be known by its acronym MRI. More
In the US, Nielsen//NetRatings and Mediamark Research (MRI) have joined forces to launch a single-source database of print and online media usage called Net//MRI. More
JD Power and Associates has joined forces with multimedia audience research firm, Mediamark Research Inc (MRI), to offer auto marketers and their agencies psychographic information about new-vehicle buyers. More
Research veteran Jim Collins has joined Mediamark Research Inc. (MRI) as Senior Vice President for Research. He spent the previous eight years at Scarborough Research, latterly as Senior VP of Information Systems. More
US provider Mediamark Research (MRI) has announced six new segmentation analyses based on consumer attitudes. The six use buying styles, investing, banking, cooking, eating and technology to divide the public into groups such as 'Swayable Shopaholics', 'Conscientious Consumers', 'Tech-Splorers' and 'Tech-Sploiters'. More
In the US, Mediamark Research Inc. (MRI) has announced an experimental research program to assess the gathering of a new kind of readership data. A weekly web-based consumer survey will attempt to gauge how quickly specific issues of magazines accumulate their audiences. More
US provider Mediamark Research Inc. has announced a survey of media usage to include data on where, when and how consumers engage with a particular medium. Results can be liked to purchase behaviour from the company's larger consumer survey. More
TNS Media Research in the US has appointed Anne Drake, formerly of Mediamark Research, as VP for InfoSys Sales & Marketing. She will be responsible for overseeing the introduction and operation of InfoSys, the company's TV and Radio audience analysis software. More
US-based Clear Channel Radio has picked seven finalists to provide a new 'state-of-the-art' radio audience measurement system. Details of one of the chosen proposals - a joint submission from Ipsos and The Media Audit - was released by the companies yesterday. More
Mediamark Research Inc (MRI) has released data from its first ever survey of American children aged six to 11. Most of the kids surveyed use the Internet at least once a month and most have a TV in their room - but only 4% use MP3 players. More
Publishing and advertising specialist Mediamark Research Inc. (MRI) has announced a joint venture with podcasting service company Podtrac to provide audience data for the new medium. The partnership promises podcast media buyers 'the same demographic research that advertisers have in traditional media'. More
US magazine audience specialist Mediamark Research Inc, (MRI) and Zinio Systems, a provider of digital publishing and marketing services, are to collaborate on a five-year project aimed at understanding the value of digital magazine audiences. More
In the USA, Mediamark Research (part of NOP World) has formed a new division, MRI Market Solutions, and has hired media expert Sharon Polansky from Rodale Inc. to run the new operation. More
US-based magazine audience and multi-media research data specialist Mediamark Research Inc. (MRI) has announced it will offer its subscribers the use of parent company NOP World's LifeMatrix segmentation tool, at no extra cost. More
David Napior, a veteran of Roper Starch Worldwide and Roper/ASW, has joined Mediamark Research Inc. (MRI) as Senior Vice President of Research. He will report to Dr. Julian Baim, MRI's Chief Research Officer. More
American consumers are less inclined to use credit, go out of their way to buy American merchandise or pay more for environmentally safe products than they were in 1998, according to new 'Buying Styles' data from Mediamark Research Inc (MRI). More
In yet another show of the increasing importance of the Hispanic consumer in the US, Mediamark Research Inc. is building several new Hispanic elements into its Survey of the American Consumer, including the use of Spanish-speaking interviewers and materials and additional questions on language capability and country of origin. More
Asked about their life goals, an overwhelming majority of teenagers recently surveyed by Mediamark Research in the USA placed quality of life and relationships with family and friends far above being famous or entering the corporate world. More
Although it has yet to decide whether to make a formal bid, United Business Media has confirmed its interest in the US market research agency NFO, part of the Interpublic empire. More
The number of U.S. households with three cell phones increased by 95% from the Spring of 2001 to the Spring of 2002, according to the latest consumer data from Mediamark Research Inc. More
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