Discrete Change of Name for MFour as Offer Widens

The Irvine, CA-based firm previously known as MFour Mobile Research is now MFour Data Research, reflecting an expanded focus from its roots as a provider of mobile survey research.

MFour's Studio combines data from a proprietary mobile insights app, Surveys On The Go, with advanced location-based technologies, and enhanced in the last few years with consumer data-at-scale solution Journeys Marketplace and AI tools DANI and Survey Builder.

'Mobile surveys were just the beginning.' states CEO and founder Chris St. Hilaire. 'Today, we combine validated survey data with app, web, location, and purchase behavior - sourced directly from opted-in consumers through our Fair Trade Data model. That makes us uniquely positioned to deliver the trusted, transparent datasets companies need in an AI-driven world.'

Web site: www.mfour.com .