TNS Promotes Media Specialist

Brand tracking specialist TNS Media Intelligence (TNS MI) has promoted Jon Swallen to the newly created position of Senior VP of Research. Swallen will continue his roles overseeing ad spend monitoring and industry advertising forecasts, and will now add the development of new products and services.

Swallen joined TNS MI in January 2004 from Universal McCann where he was Director of Media Knowledge. His quarter century of experience in media research also includes various positions at Ogilvy & Mather and Grey Advertising. He has served on the American Association of Advertising Agencies' Media Research committee for 15 years, and extensively for the Media Ratings Council, and is the author of numerous papers published by the ARF, ESOMAR, and the Worldwide Readership Symposium. He holds a Bachelor of Arts degree in Psychology from Duke University.

Steven Fredericks, President and CEO of TNS MI says Swallen is 'recognized throughout the industry for his insights and knowledge... and it is with great pride that we announce his promotion'.

The company's web site is at www.tns-mi.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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