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TNS has grouped several of its North American operating units into a new division, TNS media, with Dean DeBiase as CEO. TNS media intelligence and TNS media research join newly-acquired companies Compete and Cymfony to form the new entity. More
Global marketing communications group Havas has signed an agreement with TNS Media Intelligence (TNSMI), ending its contract with Nielsen Monitor-Plus and making TNSMI its primary provider for competitive advertising intelligence. More
TNS will be merging its Media Intelligence and Media Research (iTRAM) units into one, in an effort to further develop its TV and online audience measurement services. More
Steven Fredericks is stepping down with immediate effect from his role as President and CEO of TNS Media Intelligence (TNS MI), and will be replaced as President by Bev Andal, who also takes overall charge of US Operations. More
TNS Media Intelligence has acquired media monitoring and evaluation firm PressWatch GmbH, based in Hamburg, Germany. More
In the UK, TNS has appointed Kerry Brown and Jonathan Brown to develop existing and new client relationships as Directors of the firm's UK Media division. More
TNS Media Intelligence has named Carolyn Kidd-Harper as Vice President, Central Region Sales, based in Chicago. She was previously VP, North American Sales for AdEx International at Nielsen Media Research. More
Matthew Sullivan + 2 promotions More
TNS Media Intelligence (TNS MI) has acquired market influence analytics company Cymfony, giving the research giant access to expertise in tracking and analysing the intersection of traditional and social media, such as blogs and social networks. More
TNS Media Intelligence, the media monitoring arm of TNS, has acquired rival agency PressWatch Media, to boost its UK market position. More
TNS Media Research has signed up a first agency client for its new digital audience measurement service based on anonymous set top box data. Media and communications agency Starcom USA will receive information from 300,000 digital subscribers in LA. More
TNS Media Intelligence has launched TNS PRess, billed as a straightforward, cost effective ad hoc press monitoring tool for the PR industry. More
TNS Media Intelligence (TNS MI) has announced the introduction of AdScope(TM), an all-digital ad identification and retrieval service which seamlessly integrates ad occurrence and expenditure data for each creative. More
The Interpublic Group of Companies (IPG) has renewed its partnership with TNS Media Intelligence (TNS MI). The multi-year agreement gives 14 IPG agencies access to competitive advertising information covering 2.2m brands. More
TNS Media Intelligence has recently appointed Marcy Abelow as Senior VP, Advertiser / Agency Sales - Eastern Region, headquartered in New York City. She joins from Warner Brothers Domestic Television Distribution, where she was Vice President, Business Development. More
Total US advertising expenditure for the first half of 2005 rose to $70.5 billion, a 4.5% increase from the same period last year, according to TNS Media Intelligence. Figures from Nielsen Media Research are slightly higher, showing an increase of 5.7% over the same period. More
ZenithOptimedia has dropped its forecast for 2005 UK ad spend growth from 4.9% to 2.9%, but states that Internet advertising will grow by 30% this year. Across the water, TNS Media Intelligence has predicted a moderate 3.4% growth for US ad spending - largely driven by increased cable TV and Internet spending. More
TNS has this week announced the appointment of Dr. Pat Pellegrini as Senior Vice President of TNS Media Research. He will be responsible for overseeing all aspects of TNS Media Research's methods and procedures, as well as the development of new applications in the field of audience measurement. More
In the USA, TNS Media Intelligence has recently announced the launch of a new Branded Entertainment service to monitor and report brand appearances on network and cable TV programming. More
TNS Media Intelligence (TNSMI) has launched a new Branded Entertainment Service to monitor and report brand appearances on network and cable TV programming. The service promises a hitherto unseen level of detail, and will be available on TNSMI's Stradegy(TM) multi-media platform. More
TNS Media Intelligence has acquired French agency Presse+, adding to its already substantial presence in the country's media intelligence market. TNS will take over all Presse+'s editorial monitoring activities including press review and newspaper cuttings services, TV, radio, cinema and Internet monitoring. More
TNS Media Intelligence is adding a new evaluation module to its morethannews media monitoring site. The tool should help in-house communications professionals and PR agencies evaluate campaigns, with real-time data and in-depth, simultaneous analysis of broadcast and press coverage. More
Brand tracking specialist TNS Media Intelligence (TNS MI) has promoted Jon Swallen to the newly created position of Senior VP of Research. Swallen will continue his roles overseeing ad spend monitoring and industry advertising forecasts, and will now add the development of new products and services. More
Belene Mallon has joined TNS Media Intelligence as its Director of Marketing for the US. She was previously Director, Global Partnerships and Sponsorships at Visa International; and Director, Merchant Marketing for Visa USA. More
TNS Media Intelligence has announced June 1, 2005 as the start date for its tracking of advertising expenditures on local radio stations in 30 top US markets, working with partners Mediaguide. More
Total advertising expenditures in the USA for the first quarter of 2004 increased 9.6% to $31.5 billion compared to the same time period in 2003, according to data released recently by TNS Media Intelligence/CMR. More
TNS Media Intelligence/CMR has announced the appointment of Thomas Rocco as executive vice president, sales and marketing. He will also lead the activities of TNSMI/CMR's client service group. More
Arbitron Inc. and TNS Media Intelligence/CMR have signed a marketing agreement to provide TNSMI/CMR's spot television advertising tracking data to Arbitron's regional and local advertising agency customers. More
The US advertising market grew strongly in the first half of 2003, according to data from TNS Media Intelligence/CMR. The total of $61.6 billion in ad expenditures for the 6 months represent an increase of 6.8 percent as compared to the first half of 2002. Fifteen out of sixteen measured media experienced growth with Network TV the only exception. More
CMR/TNS Media Intelligence in the US has named Bev Andal to the newly created position of chief operating officer, effective immediately. More
Ad spending in the US is expected to rise 3.3 percent in 2003, up to $117.5 billion, according to the full-year forecast released this week by CMR/TNS Media Intelligence. More
CMR/TNS Media Intelligence has announced the appointment of Steven J. Fredericks as President and CEO, taking over the position previously held by David Peeler. More
Arbitron has recently announced an update on the status of its Portable People Meter development programme in the USA, a new radio, television and cable audience ratings technology that Arbitron has been testing in Philadelphia since the fourth quarter of 2000. More
Taylor Nelson Sofres (TNS) has this week announced the acquisition of Evaliant Media Resources LLC (Evaliant), an online ad data and analysis tool provider. The new business will be combined with the online ad tracking division of TNS CMR, enhancing its position in this developing new market. More
According to a new full year forecast released by CMR, ad spending in the USA is expected to rise 1.5% in 2002, up to $96.1 billion from an estimated $94.6 billion in 2001. More
Taylor Nelson Sofres (TNS) has just agreed to acquire the business and assets of Theatrical Entertainment Services, Inc. and its sister company RapidChek Reporting, Inc. (TES when combined). This is the largest US supplier of box office verification and cinema tracking services to the film industry and cinema operators. More
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