Colombian Connection for Harris Interactive

Harris Interactive(r) has added another member to its Global Network. Market Team is an independent MR and retail audit firm based in Bogota, Colombia. The company was established in 1994 and conducts research in Ecuador, Central America and the Caribbean region as well as in its home country.

Market Team focuses on quantitative research and has experience in automotive, consumer goods, entertainment, finance, pharmaceuticals, and IT markets among others. It also offers syndicated products for the food and beverage industry, b2b surveys and household panels.

Juan Mario Quiñones, General Manager and Partner at Market Team says the affiliation represents a milestone for his company and will give clients 'a great opportunity ... to have access to leading edge methodologies and technology'.

David Vaden, Executive VP and Chief Strategy Officer for Harris Interactive says that Market Team's 10-plus years of experience 'makes it possible for us to expand our service offering to clients who have interest in this region, especially in the IT and healthcare sectors. Harris Interactive remains focused on providing solutions to clients who are increasingly interested in global research initiatives and the expansion of our Global Network is one way in which we can satisfy client demand'.

Members of Harris Interactive's Global Network now represent Africa, Asia, Australia, the Caribbean, Eastern and Western Europe, Central/North/South America, and the Middle East. Although affiliated with Harris Interactive, members operate as totally independent firms. Harris Interactive's web site includes a section for the Global Network at www.harrisinteractive.com/globalops/globalnet.asp

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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