Scarborough Forms Newspaper Group

US readership specialist Scarborough Research is forming a Newspaper Advisory Board to provide guidance about the changing research needs of newspapers and their advertisers. The Board will bring together research, sales and marketing executives from newspapers across the country.

The aim of the Board is to ensure that Scarborough can provide the necessary research tools - from databases and software to training - for newspapers to enhance their positioning. It will complement Scarborough's advisory groups in its other media and marketing divisions. Board members, to be appointed by Scarborough's executive management, will serve two-year terms with some positions reserved for standing members. The company has begun its search for members, and is planning the first Board meeting for September.

'The industry insight, research acumen, and knowledge of advertiser needs that the Board will bring to Scarborough will help shape the future direction of newspaper research,' said Gary Meo, Senior VP, Print and Internet Services. 'This is more important than ever, as a greater number of marketers, ad agencies, and publishers embrace readership as a key metric for newspaper evaluation.'

The company's web site is at www.scarborough.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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