Cheskin Builds NY Office

US research and consulting firm Cheskin has hired Jim Martin as Executive VP and Business Development Director in its New York office. He will be responsible for developing the company's innovation consulting practice, and will manage consumer goods and technology accounts.

Martin has more than 25 years' experience in marketing strategy and communications. Prior to Cheskin, he worked at marketing services firm 141 Worldwide, a WPP company, as President of the Pittsburgh office.

Previous companies include DVC Worldwide; Ammirati Puris Lintas, where he co-founded the SmartWorks Group; Young & Rubicam; and Music Choice - a digital audio service joint venture of Sony Music and Time Warner.

Darrel Rhea, Cheskin's CEO, says: 'Jim's stellar experience in consumer products marketing strategy will be invaluable to our clients and a welcome enhancement to Cheskin's team. His approach to client management and consulting will provide excellent support as we focus on growth in 2006.'

Cheskin helps companies identify new markets, develop new products and services, and enhance brand experience. The company is online at www.cheskin.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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