Lax Boosts Harris Loyalty

Harris Interactive has hired Howard Lax, Ph.D., as Vice President, Senior Consultant in its Customer Loyalty Management (CLM) Research Practice. He will work with clients in the financial services and healthcare industries.

Lax brings over 20 years of research experience on both the client and supplier side of the financial services, high technology, energy and higher education industries. Most recently, he served as VP for Opinion Research Corporation's Customer Strategies Group focusing on customer loyalty. Prior to that he worked for Freddie Mac as director, Market and Customer Information where he directed all market research initiatives to support the company's diverse lines of business.

He holds a Ph.D. and a master's degree in Political Science from the City University of New York and has held adjunct lecturer positions for MBA programs at Rider University, Mary Washington College and George Washington University. He has also lectured on political science at Queens College and Baruch College.

'Our loyalty research programs focus on identifying, measuring and strengthening the emotional and rational bonds between our clients' enterprise and their customers' says Stephan Sigaud, the firm's Group President, Customer Loyalty Management. 'Howard's dual agency and corporate experience and his expertise in Marketing add to the tradition of strategic consultation that our customer loyalty research team is recognized for in the industry.'

Web site: www.harrisinteractive.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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