Technology Researchers Join Synovate

Synovate has appointed four new US-based executives in its Technology & Telecom practice - three of them from TNS. Steve Levine joins as Senior Vice President & Sector Head; and Beth Ritchey, Karen Stuth and Holly Edmunds as Vice Presidents.

Levine spent 27 years at TNS, rising to Senior Vice President, and has more than two decades of specialized research experience with technology companies. He will now oversee researchers based throughout the US.

Ritchey was formerly VP in the Technology Sector at TNS, where she worked for 14 years. She has nearly 20 years of experience in telecoms markets, and holds a Bachelor of Arts Degree in Psychology from Gettysburg College.

Stuth was previously Senior VP in the Technology Sector at TNS, and has more than two decades of marketing, business development, and marketing research experience on both the client and supplier side. She holds a Bachelor's degree from Stephens College and a Master's degree from the University of Missouri, and teaches graduate and undergraduate courses including MR and business research at Regis University in Colorado.

Edmunds joins from RS Consulting where as Managing Partner, Americas she oversaw both global and US-based research. Previous employers include Xerox and HP. She has published two books and has a third scheduled for release soon about international research.

Levine comments, 'The introduction and quick adoption of new technologies is changing virtually every aspect of our lives. With our growing team, all of whom have an extremely impressive tech and telecom research background, Synovate is able to provide valuable business direction to companies that are trying to stay ahead of this curve.'

The agency is online at www.synovate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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