Innovation Specialist Joins RI

Robin Hopf has recently joined Research International as Director of New Business Innovation, based in the global group's Chicago office.

Hopf has worked for Unigate Foods, Farley Health Products, Bass plc, Innovation Management International, Leo Burnett, Frank Small & Associates, and his own company, Managing Innovation, in a career spanning more than thirty years of experience in brand marketing and MR.

A skilled facilitator of brand visioning and idea generation, he has helped develop many successful new and re-staged products with major marketing companies, in a variety of consumer categories. Hopf says his new employer has 'by far the most comprehensive, versatile and well-designed tools in support of the innovation process, and a profound understanding of what it takes to develop really successful new offers'.

US CEO Lorna Walters comments: 'Our clients' number one priority is Innovation and Robin's appointment demonstrates our continued commitment to ensuring we have the very best innovation experts available.' Earlier this week, DRNO announced that RI had picked up a major business award for its 'Innovation Journey Suitcase' (www.mrweb.com/drno/news5573.htm ).

The company is online at www.research-int.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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