New Press Monitoring Tool from TNS MI

TNS Media Intelligence has launched TNS PRess, billed as a straightforward, cost effective ad hoc press monitoring tool for the PR industry.

The tool makes use of the Newspaper Licensing Agency's (NLA) e-clips database, offering an ad hoc press monitoring service for PR agencies to track each press release on a project-by-project basis. The service covers all UK national newspaper titles electronically, and promises further improvements in accuracy and high quality, full colour cuttings.

MD Madeleine Kernot comments: 'Whilst we continue to work with our clients on long-term briefs, TNS PRess will allow our dedicated account management team to work with existing clients on individual projects at a moments notice.'

The group is online at www.tns-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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