Software Alliance for J.D. Power

J.D. Power and Associates has announced a strategic alliance between its automotive forecasting division and web-based software company Campfire Interactive, Inc. The tie-in will allow the research company's data to feed directly into the business processes of automotive suppliers.

Campfire's software covers a full range of pre-production business processes including product development, forecasting and launch. The new relationship is designed to put J.D. Power's automotive forecasting data into the software to turn forecasts into immediate, actionable information for automotive suppliers. The system promises to help define, classify and track business opportunities for those in the sales and marketing, purchasing, engineering, program management, and finance functions in the automotive supply base.

Jeff Schuster, J.D. Power's Executive Director of Global Automotive Forecasting, comments: 'This alliance with Campfire Interactive will redefine automotive forecasting by creating a powerful solution for our clients and the industry to extract, analyze and report valuable information from our robust forecast data set'. He adds that it will 'facilitate the aggressive expansion of our global client base.'

Based in Ann Arbor, Mich., Campfire Interactive, Inc. is online at www.cfi2.com . J.D. Power and Associates is on the web at www.jdpower.com and its Automotive Forecasting practice at www.jdpowerforecasting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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