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Ipsos has announced a number of new hires and leadership promotions strengthening its global and North American teams. Debra Mason joins as CFO of Ipsos North America, Efrain Ribeiro as COO of Ipsos Interactive Services, and Pushp Kamal as Senior VP of Research Analytics for Ipsos ASI's Tracking and Equity business. More
Ipsos Insight has released 'Line Evolution' a proprietary tool aimed at helping consumer products manufacturers make better decisions about which products to include in their product lineups. More
Online audience specialist Hitwise has launched a Data Centre for easy access to the latest UK Internet stats, giving top-line competitive intelligence data. Meanwhile Ipsos Insight has launched a site section giving easy access to its 'Face of the Web' consumer studies. More
Ipsos Insight, the global group's flagship US division, has unveiled a new tool, Innotrack, which measures how well a new product has performed in the market versus expectations. The process includes identification of consumer motivations and deterrents to trial and repeat. More
Ipsos Insight has announced a new product testing system, 'Product Precision', using tailored test designs to address business issues that arise throughout the product lifecycle. More
Mobile phones could soon overtake PCs as the most widely used means of accessing the Internet, according to the Ipsos 'Face of the Web' study. Internet access via the mobile phone actually outpaces wireless access from a notebook PC in many of areas of the world. More
Ipsos Insight in the US has launched a new quantitative research tool for the telecoms market. The tool, Ipsos ConStruct, is designed to bridge the gap between qualitative research and the concept testing stage to ensure that the right concepts are tested. More
Ipsos Insight has appointed Arthur Eisenbach as Senior VP and General Manager of its Financial Services practice. Eisenabch has previously worked in brand strategy and marketing research for both the Bank of America and FleetBoston Financial. More
US online agency InsightExpress is expanding its Consumer Packaged Goods (CPG) division with the appointment of Barbara Wade as Director. Wade was previously a Director at Ipsos Insight. More
New research from the Yankee Group predicts increasing convergence between mobile phones and consumer electronic devices. As mobile products become ever more sophisticated, a plethora of reports from other research firms also analyse new developments in the high-tech mobile and wireless markets. More
Ipsos Insight in the US has appointed Catherine LoPresti, formerly of Saatchi & Saatchi, as Qualitative Research Consultant at the company's Consumer Products division. She brings more than 20 years' experience of conducting qualitative research for consumer goods companies. More
US agency Ipsos Insight has appointed David Nemiah as VP, Global Equity & Branding in its consumer products research division. Nemiah is a former director of brand research, strategy, and planning for consulting firms including BrandLogic, Interbrand, Siegelgale and McCann-Erickson Worldwide. More
Use of online banking in the US has levelled off according to a new survey from Ipsos Insight. The study suggests that fears about identity theft, along with concerns that companies are selling records to third parties, are stalling growth in the market. More
Ipsos Insight, the US MR division of Ipsos, has appointed Kate Danaj as Qualitative Research Consultant in the company's Consumer Products Division. Her role will involve developing qualitative research plans and moderating focus groups for key clients. More
Ipsos-Insight has appointed Becki Meyer as VP leading its Consumer Products Division, based in Cincinnati. More
The latest round of the Ipsos Face of The Web study paints a picture of the global take-off of a broad range of Internet activities beyond simple browsing. Seven in ten Internet users in the 12 countries surveyed have purchased and half have banked online; two thirds have sent digital pictures or videos; and one in ten has already downloaded a feature length movie. More
Fewer US consumers are now confident about the strength of their economy, according to the BIGResearch Executive Briefing for April. Domestic issues are the main worries. Looking longer-term, separate research from Ipsos-Insight suggests that many consumers around the world have written off public pension sources as their retirement mainstay. More
Ipsos has revealed full year results for 2004, showing a 6.3% growth in consolidated revenues to 605.6m euros, or 7.5% at constant scope and exchange rates – a sixth consecutive year outperforming the market since its IPO. The company also announced the arrival of Douglas Cottings as the new head of its Financial Services practice in the US. More
Americans are becoming much more aware of digital video recorders (DVRs) but likelihood to buy one in the near future continues to increase only slowly, according to research by Ipsos-Insight. More
Ipsos-Insight has announced a number of changes to its BookTrendsSM syndicated service, including the amalgamation of hitherto separate databases for Adult Trade and Juvenile Books into one. The new package also offers improved data delivery, enhanced classifications and analysis, and quarterly rather than bi-annual reporting. More
John Carter has joined Ipsos' Consumer Products Division in New York as Vice President, from A&G Research, where he had been a Vice President for the past two years. Ipsos-Insight has also announced three promotions. More
Curt Stenger has been appointed VP of Analytics for the Ipsos-Insight Consumer Products Division. He was previously VP of Marketing Sciences at Research International. More
Two Ipsos divisions, Ipsos-Insight and Ipsos-Vantis have launched a new full-service pricing strategy suite called 'Price Evolution', which assists manufacturers and marketers with pricing decisions at key stages in a product or service life cycle. More
Ipsos-Insight has announced the launch of Ipsos DietTrends, a syndicated service to complement its established PharmTrends® brand by tracking consumer purchase behavior of diet-related products and services. More
US consumers will consider a broad variety of suppliers for media hub products or 'Digital Dens' as technology converges, according to Ipsos-Insight. PC companies, consumer electronics giants, telcos / ISPs and others are all expected to be players in the fast-developing market. More
With the growth of OTC products for the treatment of human ailments, it is perhaps not surprising that Ipsos PetTrends finds more Americans turning to sources other than the vet's office for treatments for their pets. More
MR veteran Rob Carpenter has joined Ipsos-Insight's products division in Chicago as a Vice President. He was previously a Vice President managing several key accounts in the Analytics Insights Group at Information Resources, Inc. (IRI). More
Nearly two out of three US consumers (64%) say they are not familiar with products that would easily connect their home entertainment systems to the Internet to share music, movies, games, and other digital content, according to Ipsos-Insight. However, 72% say they are interested in such a product and most of these (64%) would be ready to purchase within 12 months at a reasonable price. More
More than half (56%) of US dial-up users say they are likely to upgrade their Internet connections to high-speed in the next six months, with an equal split between cable and DSL, according to Ipsos-Insight. In all, one in four households with Internet access say they are likely to switch Internet service providers (ISPs) over the same period. More
The number of people who have tried or used some form of wireless Internet through a mobile device has risen 145% from 55 million unique users to 134 million in 2003, according to The Face of the Web, the annual study of Internet trends by Ipsos-Insight. This represents around 40% of the total Internet population in the study's measured countries. More
2003 saw the arrival in the mainstream of fee-based digital music services and a nearly threefold increase in paid downloading, according to TEMPO, Ipsos-Insight's quarterly tracker of American digital music behavior. More
Despite massive recent publicity, Digital Video Recorders (DVRs) have yet to penetrate very far into the US market, according to a survey by Ipsos-Insight. However, the average user already spends less time watching 'live' TV than watching using the various functions of the DVR. More
Ipsos-Insight, provider of human health purchasing survey PharmTrends®, has announced a complementary syndicated service to track American consumers' purchase of cat and dog health products, called Ipsos PetTrends(SM). More
Interactive television (iTV) is available to millions of digital cable and satellite subscribers in the United States and many media executives are predicting a big future for it after Rupert Murdoch's recent acquisition of satellite giant, DIRECTV. However, a recent survey by Ipsos-Insight suggests that only one-half (50%) of Americans have even heard of iTV, and most of these know little about it. More
Most American wireless subscribers are aware of legislation enacted last week that enables the transfer of a current wireless number to a new wireless provider, but the rush to switch providers may not be as immediate or as dramatic as feared, according to a survey from Ipsos-Insight. More
Home electronics items are higher on US consumers' holiday shopping lists this year, according to recent results from Ipsos-Insight. Smaller items such as wireless phones and MP3 players are likely to sell in higher numbers but it is big-ticket entertainment offerings, such as home computers, home theatre systems and HDTV, which may do most to make retailers merry. More
While the RIAA pursues its high-profile lawsuits against filesharers, more and more Americans are paying for digital music downloads for use on portable audio devices, according to TEMPO, Ipsos-Insight's quarterly study of digital music behaviours. The number paying a fee for download music or MP3 files of the Internet has roughly doubled in just 6 months. More
Ipsos-Insight has announced a new consumer panel tracking tool in the US, called the On-the-Go Purchase Panel. The panel captures unplanned and incidental purchases across alternative sales channels for beverage, snack, gum, snack bar and candy manufacturers, according to Ipsos filling a gap left by over-concentration on traditional channels. More
Ipsos-Insight, the Ipsos Group's main MR division in the US, has launched a new, cutting-edge package-testing product called 'Pack Evolution' that enables manufacturers to take advantage of the speed, efficiency and technology of the Internet to test package designs using digital shelf displays. More
Ipsos has announced the appointment of Greg Mahon as Senior Vice President of the company's Financial Services team in New York. He joins from the Canadian Imperial Bank of Commerce, where he was Vice President in charge of sales and marketing efforts for the Amicus ATM business. More
In the late nineties, the US FDA loosened restrictions on branded promotional advertising of drugs to consumers, leading to a 200% rise in activity over the last six years. This has resulted in increased awareness not only of brands but also of symptoms of illness, and the need to follow drug regimens, according to Rx and OTC purchase tracking service Ipsos PharmTrends®. More
The Ipsos Group has this week announced the integration of its two Chicago offices into one, new downtown office to optimize cross-company efficiencies and to better serve its growing client base. More
Many American dial-up users are simply not convinced they need broadband, even if the price were to fall by half, according to new research from Ipsos-Insight. Falling prices should help in stimulating interest in subscribing to broadband, but there may be a more fundamental requirement: the need to better communicate its benefits. More
The Ipsos Group has this week announced the launch of Ipsos-Insight, the group's flagship U.S. company specialising in marketing research for domestic clients as well as U.S.-based multinationals. More
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