New TNS Platform Links Video to Online Surveys

TNS has launched TNSInsightTvLive™, an interactive online platform which allows respondents to see a survey moderator via a real-time video link, and enables him or her to demonstrate visual material while at the same time, analysing survey responses.

TNS claims the new platform will overcome respondent 'fatigue' by presenting visuals, such as new product concepts or trial advertisements, in an interesting and entertaining format. The firm says one upside is that participants will no longer need to travel to focus groups in order to provide feedback on visual content.

The service has been designed to be used by TNS's panels of pre-recruited and specifically targeted respondents, for surveys encompassing new product development, segmentation and positioning, brand and advertising, and stakeholder management.

A number of recent launches have promised combinations of online surveys with qualitative input, the option for moderators to interject with on-the-hoof questions and simultaneous multimedia links. They include Gallup / Invoke Solutions' real-time online qual and quant research capabilities (www.mrweb.com/drno/news6444.htm ); Gongos Research's 'i°Communities' custom platform (www.mrweb.com/drno/news6129.htm ); and the EMERGE International/ Invoke Solutions CHI LIVE product which measures employee opinion (www.mrweb.com/drno/news5403.htm ).

TNS is online at www.tns-global.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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