TVG Unveils Three Advanced Analytic Tools

Biopharma and medical device specialist TVG Marketing Research & Consulting has launched three new analytics tools to provide firms with information about their customers and markets.

Unified Market Simulator includes data not previously used in decision models, such as the impact of payors and patients, and enables the evaluation of licensing opportunities, pipeline products, clinical trial design, and the impact of new competition.

Message Max helps identify the best promotional message for pharma product advertising.

Brand Character Portrait Analysis provides a picture of the motivations affecting product acceptance, and delivers insights into the emotional aspects of products.

Michael Marquard, CEO of TVG's parent company PDI, says the launch is the latest in a line of initiatives forming part of the firm's five-year strategic plan, which aims to 'transform PDI into a leading provider of commercialisation services to the biopharmaceutical industry.'

Pennsylvania-based TVG is online at www.tvg-inc.com . Parent PDI is a provider of outsourced sales and marketing services to the biopharmaceutical and medical device and diagnostics industries, and is online at www.pdi-inc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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