US pharma marketing and sales group PDI has reported that second quarter revenue has more than doubled to $33.5m. However, revenue in its TVG market research unit, slated for closure or sell-off, declined because of a decrease in the number of projects. More
US pharma marketing and sales group PDI is to cease conducting market research through its TVG Marketing Research & Consulting arm, citing a decrease in the demand for marketing research. More
US biopharmaceuticals specialist PDI, parent of TVG Marketing Research, has appointed Nancy Lurker as its new CEO and a member of its Board of Directors. More
PDI, which provides commercialization services to the biopharmaceutical industry, has announced mixed results for the third quarter. The Marketing Services segment, which includes market research and consulting arm TVG, has seen a decline in revenue. More
US pharma marketing and sales group PDI has reported lower overall net revenue in Q1 2008 and an operating loss of $1.7m. Its Marketing Services division, which includes research consultancy TVG, performed better with a small increase in net revenue, but still reported an operating loss. More
US pharma marketing and sales group PDI has named Peter Tilles President of its TVG Marketing Research & Consulting division. More
Biopharma and medical device specialist TVG Marketing Research & Consulting has launched three new analytics tools to provide firms with information about their customers and markets. More
Pharmaceutical services group PDI, Inc., parent of MR firm TVG, has hired David N. Stievater as Senior Vice President, Emerging Pharma. More
In the US, TVG Marketing Research & Consulting has appointed Lana Limpert as Vice President in the Qualitative Research Team. With 25 years of business experience, she was most recently a senior consultant with GfK Strategic Marketing. More
In the USA, pharma specialist TVG Marketing Research & Consulting has appointed Don Marshall as Vice President and Chief Methodologist. More
In the US, TVG Marketing Research & Consulting has hired Scott Lauder, Ph.D., previously of GfK V2, as Vice President, Strategic Marketing & Development. More
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