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LRA Promotions Create Field Office Network

May 22 2007

LRA Worldwide, a customer experience management firm which conducts mystery shopping exercises in the hospitality sector, has promoted seven staff to the post of Senior Consultant or Account Manager.

These employees will act as de facto field offices in the regions they cover, providing account support for LRA client projects and field consultants throughout Europe, Africa, the Middle East, the Americas and Asia.

Commenting on the promotions, John Roberto, an LRA Senior Vice President and the Managing Director of the firm's Quality Assurance & Mystery Shopping practice said: 'Our international field offices will supplement the infrastructure already in place for these accounts, and the various areas of expertise among the Account Managers and Senior Consultants that we've promoted will provide valuable resources to our team members operating internationally.'

The five new Senior Consultants are:

  • Jorge Orozco - Central and South America. He has more than ten years experience in the hospitality industry, including working as Reservations and Revenue Manager at the Holiday Inn in Miami
  • Kerry Welch – Canada. She amassed ten years of management experience in the hospitality industry before joining the firm – most recently as a General Manager for Hilton. Welch has a degree from the Wilfried Laurier University in Ontario, and earned certifications in Customer Care/Customer Service in both England and Canada
  • Anna Astwood – Mexico - joined LRA after spending six years in front desk and guest service management positions at the W Hotel in New York. Her degree is in International Business Management from Pace University in New York.
  • Douglas Cooper - Africa and The Middle East. He joined the firm with more than 10 years' experience in the international hospitality industry, including front office and guest service management positions in Africa and London.
  • Gary Tan - Asia-Pacific. His background includes working for Star Cruises Singapore, as well as the Oriental Hotel Singapore and the Holiday Inn Park View. He has his undergraduate and Masters degree diplomas in Hotel Management and Tourism from the Swiss Hotel Management School.
The two new Account Managers are:
  • In Europe, Sonja Engljaehringer, a graduate of the Hotel and Tourism Academy in Austria with more than 13 years of international hospitality experience with four and five star hotels and resorts in Austria, France, the United Kingdom and the US.
  • In India, Ishneet Kohli, who has been with the company for nearly four years. Prior to this, she worked for Loews Hotels and Hilton Hotels in front desk management. Kohli graduated from the Indian Institute of Hotel Management and from Widener University with a BS in Hospitality Management.
LRA offers performance measurement services – including the design, development and implementation of customer satisfaction and loyalty research programmes – and conducts more than 13,000 hotel audits a year and has 350,000 customer survey responses in its benchmarking database. Its homepage is www.LRAworldwide.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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