Burgeoning b2b specialist Kadence has hired Alex Smith as Research Manager and Sabrina Molteni as Research Analyst in its London office.

Smith joins the firm with more than four years’ MR experience gained at Millward Brown and at database management and analytical services firm, Dunnhumby. Her new role will involve client management, overseeing research projects and developing client relationships.

Molteni joins from a similar role at GN Research (formerly known as Grandi Numeri) in Italy. At Kadence she will analyse data, interpret findings and facilitate reporting through client presentations and programming questionnaires.

Simon Everard, Chairman of Kadence International Business Research Group, commented on the appointments: ‘The expansion of the UK team reflects the increasing demand Kadence is receiving for advertising testing and tracking amongst larger organisations in the financial services and telecom markets.’

Kadence was founded in 1992 to produce global business MR reports and global b2b industry analysis. The company has offices in Boston, Delhi, Jakarta, Kuala Lumpur, Singapore, Sydney, and London, and plans to open an office in China later in the year (www.mrweb.com/drno/news6387.htm ). The firm is online at www.kadence.com .

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