Senior Hires for Synovate Motoresearch

Detroit-based automotive research practice Synovate Motoresearch has hired Michael Chadsey and Linda Witulski as Senior VP and VP of Account Services respectively.

Chadsey has more than 25 years' automotive research experience including working agencyside at JD Power and Associates, where as Executive Director of Original Equipment Manufacturer (OEM) Business Development he led a team of account directors servicing the light-vehicle manufacturers in the US. During his career, he also worked clientside for Mazda Motor of America. In his new role, Chadsey will oversee client services for automotive clients based on the West Coast.

Witulski joins with more than 20 years client service, market segmentation, new product launch and data analysis experience. She previously held a number of business development roles at automotive, marketing and media companies, including working as Detroit Manager for MORE and Country Home magazines with the Meredith Corporation, and VP Sales Director at Hachette Filipacchi Media where she was responsible for automotive and new business in the region.

Synovate Motoresearch CEO Scott Miller commented: 'These two senior leaders will help Synovate expand the value of a growing number of unique, high value solutions to our clients operating in North America.'

The division employs more than 150 specialised automotive research experts around the globe and offers customer satisfaction, brand health, and product evaluation and forecasting research services. Home page: www.synovate.com/motoresearch.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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