First Fellow for Aberdeen Group

In the US, the Aberdeen Group has appointed customer management technology expert Jeff Zabin as its first Research Fellow. His remit includes looking at topics like brand monitoring, marketing dashboards, customer feedback management and event-triggered marketing.

Zabin is the author of two bestselling business books, The Seven Steps to Nirvana (McGraw-Hill, 2001) and Precision Marketing (Wiley, 2004), and of many articles for trade magazines and academic journals. He is a frequent keynote speaker at business forums in North America and Europe and has served on the advisory boards of several nonprofit organizations, including the Taproot Foundation and the Kellogg Foundation's New Options initiative.

Prior to joining the Aberdeen Group, he led product marketing and headed up the thought leadership program for the Global Marketing Solutions division of Fair Isaac Corporation, and served as VP of Marketing at Seurat Company, which was acquired by Fair Isaac in 2003.

Stephen Gold, President of Aberdeen Group, says Zabin's 'tremendous experience and knowledge of the space will provide valuable insight in the direction of our research as we continue to build upon the success of this practice.'

Aberdeen is online at www.aberdeen.com and is part of global direct and targeted marketing company Harte-Hanks www.harte-hanks.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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