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US-based direct marketing and targeting giant Harte Hanks has sold its data quality business Trillium Software to big data firm Syncsort for $112m in cash. Harte Hanks says the deal will enable it to focus on its core strengths of marketing strategy, analytics, and execution capabilities. More
US-based direct marketing and targeting giant Harte Hanks has launched a tool called the 'Buyers' Journey Diagnostic Analysis', which aims to uncover what customers really want at various stages of their buying journey and how brands are delivering on these desires. More
Technology industry B2B data and insights provider Aberdeen Group has partnered with b2b analytics specialist Bombora, to help customers understand content topics that are spiking in popularity among specific contacts, companies or industry segments. More
US-based direct marketing and targeting giant Harte Hanks has acquired strategy, business analytics and operations consultancy Aleutian Consulting for an undisclosed sum. In addition, Harte Hanks has opened new offices in Denver, Colorado to accommodate both firms' teams in the city. More
US-based direct marketing and targeting giant Harte Hanks has appointed Shirish Lal as its Executive Vice President, Chief Operating Officer and Chief Technology Officer, to help lead the company's transformation to an analytics-driven, customer-centric marketing services business. More
US-based direct marketing and targeting giant Harte Hanks has launched a Hadoop-based 'Data Refinery' platform, that compiles, validates, and enriches customer data from disparate sources to provide marketers with a view of customer behavior and intent. More
Tech industry B2B data and insights provider Aberdeen Group has appointed Charlie Allieri as Chief Data Officer and MD of its office in San Diego, California. More
US-based direct marketing and targeting giant Harte Hanks has introduced a solution called Total Customer Discovery, to provide 360-degree profiles of target customers across multiple online and off-line channels. More
US-based direct marketing and targeting giant Harte Hanks has appointed Karen Puckett as its President and Chief Executive Officer, replacing former Synovate CEO Robert Philpott who left in July to 'pursue other interests'. More
Technology industry B2B data and insights provider Aberdeen Group has announced major enhancements to its CI Technology Data Set, following the company's change of ownership in April. More
US-based direct marketing and targeting giant Harte Hanks has sold its B2B research businesses Aberdeen Group and Harte Hanks Market Intelligence to subsidiaries of private equity firm Halyard Capital. Terms of the deal were not disclosed. More
In the US, research and market intelligence agency the Aberdeen Group has established a research partnership with the American Marketing Association (AMA) to offer members access to its twelve practices and research library 'The Vault'. More
In the US, value chain insight specialist Aberdeen Group has appointed William Pollock as Vice President - Principal Analyst and Group Leader for its Strategic Service Management research practice. More
In the US, the Aberdeen Group has appointed customer management technology expert Jeff Zabin as its first Research Fellow. His remit includes looking at topics like brand monitoring, marketing dashboards, customer feedback management and event-triggered marketing. More
In the US, value chain insight specialist Aberdeen Group has announced an expansion of its Product Innovation and Engineering practice and the hiring of Ric Stanley and Mehul Shah as Research Analysts. More
US-based direct and targeted marketing company Harte-Hanks, Inc. has agreed to acquire technology researcher Aberdeen Group, Inc. for an undisclosed sum. More
US-based provider the Aberdeen Group has appointed two Research Directors: Michael Israel joins the Service Chain Management Research practice and Andrew Bartolini the Global Supply Management team. More
US-based value chain specialist Aberdeen Group has hired Chad Jackson as a Research Director in its Product Innovation and Engineering practice. The firm aims to expand its coverage of the global product lifecycle management (PLM) marketplace. More
The Aberdeen Group, a US provider of technology research and insights, has appointed Alex Adamopoulus and Peter Kastner as Senior Research Analysts in its expanding Technology Research practice. More
US business research company Aberdeen Group has bought Canadian firm CyberManagement Consulting for an undisclosed sum. William Mougayar, founder and President of CyberManagement, joins Aberdeen as VP and Research Services Director, IT Strategy Agenda - a service aimed at CIOs. More
Business value chain researcher AberdeenGroup has expanded its partnership with Reed Business Information, aimed at producing regular research reports for technology professionals in roles including global design, manufacturing, logistics, and supply management. More
Technology researchers Aberdeen Group have appointed retail information veteran Paula Rosenblum, formerly of AMR Research, as Director of Retail Research. More
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