Online research specialist Invoke Solutions has launched a suite of online and mobile applications to help clients access real-time quant and qual insights more easily.
The firm's President and CEO Ben Cesare says that the new Engage Family of Research Solutions not only provides better economics, geographic reach and interactive experience for respondents, it also helps capture both quant data and open-ended responses.
Peter Mackey, VP of Research, says the new suite 'brings life to survey designs and methodologies that participants generally find boring'. He comments: 'Now the full Engage family brings the essence of Invoke - a blend of quali-quant questioning, real time interactive reporting, chats, and on the fly changes with adaptive questioning to the broader market of quant surveys and bulletin boards.'
The new solution comprises seven Engage branded products:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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