Olinger Hires Customer Loyalty Veteran

After a short stint with Bellomy Research, Karin Ferenz has left to join US MR firm The Olinger Group as SVP and Senior Consultant.

Ferenz has a 20 year background in customer lifecycle research and analysis, and took up the post of VP Customer Loyalty Management with Bellomy last summer, where she was in charge of client services and market development initiatives for the new customer loyalty division (www.mrweb.com/drno/news7066.htm ). Prior to this, she was VP Customer Loyalty Management for Harris Interactive. She holds an MBA in Marketing Research.

'Karin's not just another researcher,' says CEO Jude Olinger. 'Her experience takes research to the next level. She brings solid research together with practical ways to achieve measurable results for our clients.'

The Group, whose New Orleans headquarters were destroyed by Hurricane Katrina in 2005 (www.mrweb.com/drno/news4829.htm ), offers qual and quant customer and employee satisfaction studies, as well as other business and consumer projects. Web site: www.olingergroup.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.