US-based global research firm OTX (Online Testing eXchange) has partnered with Mexican research and public opinion agency RVOX to work together on large scale custom pan-American and global projects.

The two companies will also build a national online consumer research panel, and will offer a variety of quant and qual methodologies such as brand tracking, product and concept and copy testing.

From its headquarters in Guadalajara, Mexico, RVOX manages a network of 22 independent Mexican research agencies whose members also conduct research in Spain and Brazil. The firm’s associates use palmtops, CATI and the Internet for data collection, and also access RVOX’s Sintecta software which allows delivery of results the following day, complete with tables and instant graphics.

‘This partnership will give our clients a greater and deeper understanding of the Mexican market,’ said Bruce Friend, President Media and Entertainment Insights for OTX. ‘Like many countries, Mexico is not a one-size-fits-all region, and RVOX's complete coverage of the country insures that we will get a true representation of the Mexican consumer in our studies.’

OTX has offices in Los Angeles, New York, Cincinnati, Miami, Chicago and London, and provides clients with access to more than 40 million consumers worldwide. It is on the web at www.otxresearch.com while RVOX is online at www.rvox.net/ing.

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