Interpret Opens London Office

US-based media research consultancy Interpret has opened an office in London and appointed Christina Costa as European Research Director.

Costa joins with more than ten years' consumer research and strategic consultancy experience. She was previously Business Development Director at online MR firm the Gpoll Group, Associate Director with Research International's Marketing Science Centre, Research Manager with Research In Focus and Senior Research Executive with TNS. She holds a BSc in Computer Science from Southampton University.

Reporting to Chief Strategy Officer Jason Kramer, Costa's new role will involve supporting the firm's existing European projects and promoting its new media research and measurement services to companies based in Europe.

'Christina has the entrepreneurial spirit and methodological discipline to bring our cutting-edge approaches to European clients,' commented Kramer. 'Her unique business development, marketing science, and project management background will bring a new level of value to our clients and make her the perfect choice to lead our international expansion.'

Interpret was launched in 2006 by three former Nielsen Entertainment execs to help clients plan, test and measure content on new media platforms (www.mrweb.com/drno/news5445.htm ). Web site: www.interpretllc.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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