Quantcast Takes MRC Accreditation Route

In the US, Internet ratings firm Quantcast has applied to the Media Rating Council (MRC) for accreditation of its online metrics and analytics services. Assessment will commence this summer.

The MRC ensures valid, reliable and effective audience measurements through its standard setting, audit and accreditation process. Its audit process is performed by an independent team of auditors, and includes an examination of each aspect of a measurement service's operations.

'Transparency and accountability of audience measurement has never been more important,' said MRC CEO and Executive Director George Ivie. 'Quantcast is a company that has introduced a new measurement approach, and we are pleased by their interest in working with us so early in the growth of their business.'

Quantcast offers near real-time traffic, and audience characterization for more than 10 million online media assets, including web sites, blogs, games, widgets and videos. Data is collected via its free Quantified Publisher program, through which it supplies media consumption data from 700 million global Internet users each month. CEO Konrad Feldman says the latest move is part of a commitment to delivering accurate and trusted data to its growing publisher and marketer community.

San Francisco-based Quantcast was founded in 2005. The firm recently launched the beta test of its Quantcast Media Planner, which allows users to search for web sites with selected readership demographics.

Web sites: www.quantcast.com and www.mediaratingcouncil.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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