MRI Gets Exclusive AMIN Network Contract

International ad consortium AMIN - the Advertising and Marketing International Network - has appointed GfK-owned Mediamark Research & Intelligence (MRI) as its exclusive provider of multi-media audience, demographic, psychographic and product usage consumer data.

AMIN is a global consortium made up of 65 independent member agencies located throughout North America, Europe, Asia, and the Pacific Rim. In the US, its 26 agencies account for more than $2.1bn in billings.

Included in the contract are both MRI's national Survey of the American Consumer and its new local Market-by-Market study.

The former delivers usage data for more than 6,000 product and service brands across 550 categories and readership of hundreds of magazines and newspapers, Internet usage, TV viewership to the program level, national and local radio listening, use of emerging media and out-of-home exposure. Market-by-Market delivers similar data for the 205 DMAs in the continental US.

'Owners of successful advertising and marketing firms face daily challenges that require them to be innovators in creatively targeting high-potential consumers for their clients' products,' said Bill Coontz, President of AMIN Worldwide. 'MRI's single-source national consumer and media marketing data will be invaluable in helping our agencies meeting their clients' needs.'

The contract takes effect in May 2009.

Web sites: www.aminworldwide.com and www.mediamark.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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