Biz360 Debuts Web Opinion Tracker Tool

In the US, media and market intelligence solutions firm Biz360 has launched a tool to monitor consumer opinion as expressed on thousands of shopping, consumer product and expert review web sites.

The new Opinion Insights resource aggregates and analyzes online consumer reviews and summarizes the information at an individual brand or product level.

It delivers a wide range of metrics, alerts and in-depth analyses including customer advocacy trends, identification of key influencers, competitive gap assessments, price/value analyses, as well as feature-level and source-level analysis. Biz360 says the tool represents for marketers a cost-effective, census-based approach that compliments or replaces traditional market research techniques.

The firm collaborated with Christopher Manning, Stanford Professor and authority in the field of natural-language processing (NLP), to enable the system automatically to capture the sentiment of individual consumer comments.

'Opinion Insights lets companies implement real-time opinion and trend tracking rather than relying on costly and sporadic primary research initiatives,' said Biz360 CEO Brad Brodigan. 'This means marketers can spend less time and money figuring out what their customers want, and more time designing, developing and marketing products shaped by recent, on-the-record consumer feedback.'

California-based Biz360 gathers and analyzes traditional and social media about an organization, its brands, its competitors and its products to help clients shape market perception. In May, the firm secured $10m in funding to develop social media analysis tools, extend its existing suite of business intelligence products and hire new sales and marketing personnel.

Web site: www.biz360.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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