In the US, full service market research agency Hansa|GCR has hired Brian Lunde as EVP Business Development and Chief Marketing Officer (CMO) and as a member of its senior leadership team.
Lunde brings over 20 years of experience in international business development, sales and marketing to his new role, gained mainly in the market research industry. Most recently he worked as SVP Business Development and Marketing for Synovate, prior to which, he was CMO at International Survey Research, VP of Business Development at SPSS, and Director of Energy and Communications Services at JD Power and Associates. He has an MBA in Management from the University of California – Berkeley, and a BBA in Information Systems from the University of Wisconsin – Madison.
In his new role, Lunde will lead the marketing and business development functions for Hansa|GCR and provide overall guidance for the business. He will split time between the firm’s Oregon headquarters and office in Chicago.
‘Brian brings a wealth of hands-on experience and industry knowledge that complements our long term growth strategy,’ said President Wayne Marks. ‘We're confident that his expertise will be essential to our continued growth.’
Hansa|GCR was formed last year when India-based MR agency Hansa acquired
Gartner offshoot GCR Custom Research.
Web site: www.gcrinsight.com