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MRSI Unveils Hispanic Acculturation Model

In the US, full service agency MRSI (Marketing Research Services Inc.) has introduced a new Hispanic 'acculturation' model, which it says provides better insights on the Hispanic consumer, their perceptions, and their shopping behavior. More

MRSI Names Hansa Research MD as New President

In India, the MRSI (Market Research Society of India) has elected Ashok Das, the MD of Hansa Research, as its President for the next two-year term. More

Former Greenfield CEO Joins Hansa

In the US, Hansa Marketing Services (HMS) USA has appointed former Greenfield Online CEO Rudy Nadilo as Head of Marketing Communication Services. The firm has also hired Roy Wollen as Head of Customer Engagement and Advanced Data Analytics Services. More

Mumbai Outdoor Survey Launches

In India, the Media Research User's Council (MRUC) and Hansa Research have finally rolled out their Indian Outdoor Survey (IOS) in Mumbai. More

RK Swamy Hansa Buys Stake in i-Vista Digital

Indian advertising and market research group RK Swamy Hansa has acquired a 26% stake in business insight technology firm i-Vista Digital Solutions. Financial terms were not disclosed, but the group says it plans to increase its holding to 40% over the next two years. More

Research Veteran Joins Hansa|GCR Exec Team

In the US, full service market research agency Hansa|GCR has hired Brian Lunde as EVP Business Development and Chief Marketing Officer (CMO) and as a member of its senior leadership team. More

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