New York-headquartered online customer satisfaction specialist iPerceptions has introduced four new reporting and analysis tools to help marketers mine verbatim customer feedback gathered from web site visitors.
Users can scour data for term frequency, concept frequency and concept concordance, while associating qual open-ended comments with quantitative web experience ratings.
'Open-ended feedback from customers is the place that can yield the most insights, but this feedback has always been the hardest to manage and analyze,' stated VP of Marketing Jonathan Levitt. 'We're very pleased to roll out the industry's first tools that allow marketers to derive very specific business insights from free-form comments and opinions from their customers.'
The four tools are:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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