MarketTools Unveils All-in-One Solution

Online research specialist MarketTools has launched an on-demand research solution that it says integrates survey tools, online panels and communities, and research best practices into one platform.

The new MarketTools.com site provides a centralized research hub offering direct access to the firm's portfolio of on-demand products without the need to invest in stand-alone software, hardware or integration services. Its full range of research management and collaboration tools, survey management and respondent validation technologies are intended to enable clients to manage every aspect of the research process from one place.

'With MarketTools.com, companies are now empowered to conduct the highest quality, professional research on their own and can also obtain support from our in-house team of leading research experts,' according to Mark Frost, EVP and General Manager, SaaS Business.

The solutions accessible through the new platform include:

• Research Manager - enhanced with content management capabilities for uploading and managing all research project assets into a centralized repository, and now including a search function enabling researchers to locate exact questions within a survey.
• Survey Manager - offering survey creation functionality that gives users the ability to import a text-based survey via a one-step wizard.
• TrueSample Manager - combatting survey fraud and duplication by ensuring that all survey responders are real, unique, and engaged.

San Francisco-headquartered MarketTools offers online surveys through its Zoomerang subsidiary and consumer data through its online panel of more than 2.5 million individuals.

Web site: www.markettools.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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