Phoenix Unveils Research Suite
November 12 2008
In the US, Phoenix Marketing International has launched a suite of research tools to support the analysis needs of five distinct phases of the marketing lifecycle.
These tools include:
- Market Landscapes - offering a view of the client company's marketplace
- Product Advancement - to test and simulate which concepts, product or web site, will generate the highest revenue at the lowest cost
- Target Marketing - to gauge the performance of direct mail programs prior to launch
- Communications and Brand Analytics - which help clients link and assess the impact of their advertising across all media channels, and
- Customer Experience Analytics - providing insights for developing innovative customer experience ideas.
'This new product suite delineates a clear path to follow for the entire lifecycle,' stated Chairman and CEO Al DeCotiis. 'We provide actionable results so clients know exactly what the next steps are, from the very beginning to the end of the campaign.'
Founded in 1999, Phoenix has offices across the country and is online at
www.phoenixmi.com .
Earlier in the year, the firm
launched the Phoenix AMS Private Wealth Study, to reach the top 1% of US investors, living in households with a minimum of $5 million of investable assets.
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
